EnTrade – Explainer Animation

We partnered with Underleaf Studio to create a compelling explainer animation for EnTrade, a company dedicated to facilitating nature-based projects through its innovative environmental credit markets.

Inspired by our previous Low Poly style animation for Wessex Water, this ambitious 2-3 minute film was designed to be presented as a single seamless take.

Creative Approach

Simplicity and charm were at the heart of our creative vision. We transformed a complex concept into an engaging and easy-to-understand visual experience. Guided by the provided script, we meticulously designed a detailed storyboard to bring the narrative to life.

Animation Process

From modelling and rigging to camera work, every element was crafted with precision to support our ambitious one-take vision. We developed a custom tool, Morph Camera, enabling smooth and dynamic transitions between scenes. The animation evolved seamlessly, gradually building the scene with wetlands, saplings, birds and wildlife.

Sound Design

To enhance the final result, we incorporated carefully curated sound design, adding depth and life to the animation. This harmonious blend of visuals and sound delivered an engaging film that effectively communicated EnTrade’s story, making the intricate process accessible and memorable.