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Animated Product Reveal

Produce a series of short promotional video to help launch Safer Groups new range of products.

Client

Safer Group

Agency

Swift Films

Produce a series of short promotional video to help launch Safer Groups new range of products.

The Brief

To launch Safer Groups innovative product line, a dynamic video marketing campaign is essential. The centrepiece will be a high-impact product video, showcasing the cutting-edge features through sleek motion graphics and animations derived from CAD models. This video should exude a cool and confident vibe, capturing the essence of the next-generation products. Leading up to the launch, teaser videos will spark curiosity and build anticipation, hinting at the ground-breaking advancements Safer Scotland is set to unveil.

Our Proposal

Our proposed concept for Safer groups product video is a dynamic 90-second animation that highlights the innovative features of their three new products. Utilizing 3D animation derived from CAD models, along with engaging motion graphics and kinetic text, the video aims to vividly illustrate the products' unique attributes. The inclusion of a voiceover remains optional, allowing the visual elements to effectively communicate the products' benefits. This approach ensures a concise yet impactful presentation of Safer Groups latest advancements.

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